We the Public Will Pay for AI
An Obvious, Investable Trend
Last week, we covered my concerns about AI’s impact on jobs. This week, we’ll take a look at its impact on energy demand and who pays for that energy.
But first, I want to be clear. I see a lot of benefits to using AI. Productivity is going to ramp up. As AI is layered upon automation, lots of jobs that aren’t attractive will be done by robots. Remember Flippy the burger machine? It turns out Flippy is advancing quickly, and the company now has a sophisticated, usable automated fryer that is easy to install and could change the way quick-service restaurants operate.
I walked by a McDonald’s in the airport this week and noticed there was no one standing at the counter. You order at a touch-screen kiosk and then wait for your food to appear. Labor for this type of work is hard to come by. Soon it will be unnecessary.
AI and automation, electric vehicles, and a push in many states to ban gas cooktops and heat all have one thing in common: They require increasing amounts of electricity. And our grid and electricity generation system are ill-prepared after years of relatively flat demand.
According to the US Energy Information Administration (EIA), demand for electricity increased by only 0.1% per year from 2005 to 2020. Since 2020, the annual rate of increase has been 1.7%. Here’s their chart:
The biggest source of new demand is tied to AI. Data centers are big consumers of electricity and water.
Even the smallest data centers use about 18,000 gallons of water every day to cool their systems, with the largest data center complexes using up to 5 million gallons a day. Two-thirds of these new data centers are being built in places that already struggle with water scarcity—think Arizona, Nevada, Texas, and Utah.
Processing power has its cost. OpenAI CEO Sam Altman noted that one ChatGPT query “uses about 0.34 watt-hours [of electricity], about what an oven would use in a little over one second, or a high-efficiency lightbulb would use in a couple of minutes. It also uses about 0.000085 gallons of water; roughly one fifteenth of a teaspoon.”
OK. That sounds minuscule until you consider that this demand is additive. It’s new demand.122 million people use ChatGPT every day, with countless other platforms like Perplexity AI and Claude adding to the power demand. And Perplexity tells me the average AI user makes four to five queries per day.
In 2021, there were 2,667 data centers in the US. By 2024, we had twice as many

