In the Money
In the Money

When investors ask, “How can I limit my risk while leaving the upside wide open?”

We show them this...

In the Money

In the Money is our premium investment service that’s helping readers generate outsized returns using stocks and low-risk options strategies.

And by outsized returns, I mean:

21.59%—The return since our launch in 2016.*

And here’s how we’re doing it.

*Through May 2018

The Two-Pronged Approach to Generating Outsized Returns

1. A Market-Beating Machine

When it comes to investing these days, it’s you against the machines... and the machines always win.

But why try to beat them, when you can join them?

Once we identify an investible macro trend, we dig deep into the industries that take advantage of that trend in order to find the best vehicle to profit from it.

In order to find the best vehicle in the desired industry...

We use Mauldin Economics’ Equity Evaluation System (EES).

The EES is a cutting-edge stock-selection system that puts individual stocks through a stress test by measuring more than 100 qualitative and quantitative factors...

Since launch, this system has helped deliver a return of 20.86% to In the Money readers. That’s better than the PowerShares S&P 500 BuyWrite Portfolio ETF, which returned 7.44% over the same period.

Would having a system that determines which stocks are most likely to bring gains to your portfolio and which ones could result in painful losses be valuable to you?

If you’re nodding yes, please know we think so too... that’s precisely why we spent over a year developing EES.

Before we even consider recommending a position, we thoroughly vet it using six EES categories:

  • Fundamentals—Measures the strength of the company’s financials

  • Valuation—Includes trailing and forward metrics

  • Economic Moat—Determines a business’s ability to maintain an advantage over its competitors

  • Five Forces—Analyzes the level of competition within an industry and the development of a company’s business strategy

  • Technical Analysis—Evaluates statistics generated by market activity to forecast the stock’s future performance

  • Sentiment Analysis—Shows how a stock will likely perform based on the actions of company insiders and stock analysts

When we find a company that excels in all six categories, we know we’re on to something special...

And here's a company that did just that... and then made our readers a tidy profit.

How We Uncover Winning Investments... And How You Can Too

In November 2016, the energy sector was still in the doldrums, so we went to work finding potential opportunities for our readers.

And we found something interesting...

Since 1996, natural gas has gone from 14% to 33% of total US electricity generation. We wanted to find a way to profit from this wave of adoption.

So, we looked at one of the hardest hit segments of the energy sector—pipeline master limited partnership companies... and stress-tested them in EES.

Here’s the result...


As you can see, CONE Midstream Partners (CNNX) made the cut way ahead of its competitors...

EES identified the company’s superior financial position relative to its peers and also made clear how favorable its valuation was.

With a strong business model and solid fundamentals, you’d expect CNNX to trade at a steep premium to its peers... but EES revealed what a bargain it was.

Compared to its competitors, CNNX offered the best upside potential with the least amount of risk... and subsequently made readers a 14.92% gain in just five months.

That’s how we work... spotting opportunities in big macro trends and then using EES to find the stocks that most analysts miss.

Besides buying stocks for growth opportunities, there’s another way you can generate returns... and one which limits your downside risk while leaving plenty of upside potential.

2. A Conservative Options Strategy

For most investors, the grasp of financial markets is confined to stocks, bonds, real estate, and mutual funds...

Options trading is a foreign concept, deemed too complex to use effectively.

But to shun the use of options is to deprive yourself of the opportunity to achieve outsized gains, reduced risk, and earn income.

As you may already know, an option is just a simple contract that gives you the right to buy or sell shares of an underlying stock at a set price (strike price), by a set date (expiration date).

There are two types of options: call options and put options...

  • Call options go up in value when the stock price goes up.

  • Put options go up in value when the stock price goes down.

Now the thing about options is that you can buy them... and you can sell them.

Because of a number of factors that work against you, buying options can be risky.

That’s why in In the Money, we only sell options. It fits our objective perfectly, which is to make regular income to complement our long-term stock holdings.

I want to quickly walk you through a recent example where readers made a 17.82% gain on a stock with the help of conservative options strategies.

Covered Calls—The Gifts That Keep on Giving

In a recent edition of In the Money, we detailed why US defense contractors looked like a good investment.

So, we vetted several of the industry’s biggest players using EES... and a clear winner emerged.


Based on favorable macro trends and a solid EES score, Huntington Ingalls Industries (HII) looked like a stock we wanted to own.

But you’ve already seen the excellent job EES does at identifying solid companies, that’s not what we want to show you...

As gains in defense stocks usually build slowly, we wanted to invest in such a way that readers wouldn’t have to wait to take full advantage of HII’s positive outlook.

That’s why we recommended a put option strategy. If you’re unfamiliar with this simple strategy, here’s how it works:

First, we bought 100 shares of HII at the market... our entry price was $144 per share.

In the same window, we sold a call option, known as a covered call, on those shares.

Two things happened when we did this.

To start, we received $275 in option premium immediately. In the world of options, the buyer always pays the seller a premium—one of the reasons we prefer being the seller.

Secondly, when we sold the call option on HII shares with a strike price of $150, we knew it would lead to two possible outcomes, both of them to our benefit:

  1. Shares of HII close above $150 at expiration: If this happens, we would be forced to sell our shares at $150—a profit of $6 per share... plus, we would keep the $275 in options premium.

  2. Shares of HII close at or below $150 at expiration: Nothing happens. We get to keep our shares and the $275 in options premium.

As HII shares traded above the strike price on the expiration date, they were “called away,” meaning we were forced to sell them... for a 4.2% profit.

When the options premium and dividends we received were added, the gain came to 6.42% in just two months. That’s a 38.52% annual return.

Using covered calls, we structured the position to make it a “heads I win, tails I win” scenario. HII is a company we wanted to own, but we were also happy to take a 6.42% profit on the position.

And that was only the beginning...

HII’s share price dropped just 14 days later, which was a great opportunity for us to add this solid company back to our portfolio.

As before, we sold a call option and immediately pocketed $544 options premium this time.

And again, as the shares traded above our strike price of $180 on the expiration date, we had to sell our HII shares... for a 7.12% profit.

The options premium and dividend we earned brought our return to 11.4% in six months.

In total, our two consecutive trades with HII delivered In the Money readers a return of 17.82%.

As you can see, covered calls are an excellent way to generate income while holding a stock you already want to own.

Along with selling call options, you can sell put options... which can prove even more profitable for your portfolio.

Puts—Buying Your Favorite Stocks on Sale

After collecting profits on HII shares, we were interested in adding the company back to our portfolio.

But HII had been on a hot streak, and we wanted to buy it on sale... so instead of buying the high-priced stock outright and selling call options, we sold put options...

This means, rather than having to sell our HII shares if they closed above the strike price, with put options, we would have to buy HII shares if they closed below the strike price—which would be a good thing since we could add HII back to our portfolio at a much lower price.

To start, we sold the put option and pocketed the options premium, $294 this time.

As HII’s share price didn’t drop below the strike price on the expiration date, we weren’t forced to buy shares...

So we decided to sell another put, and collect $245 with our second options premium.

This time, the shares did drop below our strike price, and we were forced to buy them.

But here’s the thing... we were a fan of HII and its business model and were happy to acquire the shares... at a much lower price—one we chose.

Even better, the options premium we earned lowered our entry price.

So Why Isn’t Everyone Doing It?

You may be asking “if selling options is that simple, why isn’t everyone doing it?”

The big mistake that most people make when selling options is that they do it on stocks they would never want to own.

In In the Money, we only sell options on stocks that we already own or on stocks we would love to own at a lower price... like we did with HII.

The strategy of In the Money is simple: use options to reduce downside risk, generate income, and own shares of a desired company at a better price.

Meet the Man Behind In the Money

Machines and investment strategies are great, but we all know they don’t run themselves.

Developing a successful stock-selection filter and precise strategy takes intellect, ingenuity, and finesse... and that’s exactly the qualities Robert Ross, the editor of In the Money, possesses.

Robert Ross

Robert’s approach to uncovering opportunities begins with putting his boots on the ground. Rather than staying behind his desk, he’s travelled to dozens of countries over five continents to locate opportunities that offer the greatest potential to his readers.

Then, Robert puts his exceptional analytical skills to work. He is the creator of the proprietary Mauldin Economics Equity Evaluation System (EES)—a sophisticated tool he uses to analyze equities in-depth before recommending them to his readers.

The EES compares over 100 different qualitative and quantitative criteria to extract the winning needle from the opportunity haystack. An evaluation showed that companies with an EES score above 50% produced average returns nearly 17-times greater than the Dow Jones Industrial Average over the same period.

Robert’s field investigations, his EES expertise, and his innovative investing strategies have generated some impressive numbers for In the Money subscribers since its inception:

  • 21.59% - total average gain*

  • 26.21% - open position gain**

  • 26.21% - closed position gain*

  • 92.31% - option trade win rate*

*April 2016 to May 2018
** As of May 29, 2018

Get In the Money... And Learn How to Assemble a Market-Beating Portfolio Today

We'd like to invite you to give In the Money a risk-free try today. We’ve pegged this premium alert service at a retail price of $2,495—and it’s worth every penny.

Readers who’ve followed our options recommendations since launch just over 2 years ago have earned $7,800 in income alone... excluding capital gains on the stocks.


As a subscriber, you’ll receive the monthly newsletter issue—published on the second Thursday of every month—as well as weekly email updates and alerts to inform you of new investment opportunities that require immediate action.

There’s no risk in trying it: You have a full 90 days to decide if In the Money is for you. If you’re less than 100% satisfied, for whatever reason, simply cancel within those 90 days for a full, prompt, and courteous refund—no questions asked.

Even if you miss the deadline or decide to cancel after the 90 days are up, we’ll still give you a prorated refund on the remainder of your subscription.

So you have literally nothing to lose by trying In the Money

Your gain, on the other hand, could be significant.

As soon as you sign up, you’ll receive a welcome email with links that give you instant access to...

  • The current issue of In the Money, including the full portfolio and archives

  • Special Report #1: Selling Covered Calls and the Buy/Write: A In the Money Guide

  • Special Report #2: How to Buy and Sell in the World of Options Trading

Give In the Money a try today. Getting started is easy: Just fill out the order form below, and boost your portfolio with their perfect blend of macro and micro expertise.

To limited risk and wide-open upside.


  • How to Buy and Sell in the World of Options Trading
  • Selling Covered Calls and The Buy/Write: A Macro Growth & Income Alert Guide

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If you are not 100% satisfied, simply cancel any time within 90 days and get a full refund. Your satisfaction is our primary concern.