It’s Not Enough to “Invest in What You Know”

It’s Not Enough to “Invest in What You Know”

“Invest in what you know.”

You’ve likely heard this advice before. People often attribute the idea to investing legend Peter Lynch, the former manager of the Magellan Fund at Fidelity Investments.

And there is something to it. If you’re a doctor, you’re in a better position to spot great opportunities in biotech. If you’re a farmer, you might have better luck investing in commodities like corn or soybeans.

Or maybe you just love Lululemon (LULU) yoga pants so much you bought the stock when it IPO’d in 2007. That would have been a solid move. It took a while to gain momentum, but today, Lululemon has climbed 2,200% above its $14 IPO price.

  • Inexperienced investors can take the idea a little too far, though.

Even Lynch said as much to The Wall Street Journal:

“I’ve never said, ‘If you go to a mall, see a Starbucks and say it’s good coffee, you should call Fidelity brokerage and buy the stock.’”

In other words, there’s more to investing than buying companies that make products you like.

[High Conviction Investor Now Accepting New Members] I have identified a small group of stocks that are still generating outsized returns, even during a recession. My service aims to get members bigger and faster gains with as little risk as possible. Unlike penny stocks, options, or crypto, High Conviction Investor targets high-upside opportunities in a responsible way and gives you the power to supercharge your portfolio with repeat winners. All without taking unnecessary added risk that can destroy your portfolio.

Click to read more and also see details of how you can take advantage of my New Member Discount that offers memberships for 64% off.

  • This becomes even more evident when investors simply can’t wait to buy after a company they love goes public.

Take video game company Zynga Inc. (ZNGA), for example. You may have heard of its wildly popular agriculture simulation game FarmVille.

FarmVille has tens of millions of active daily users. So, it’s not hard to imagine devoted gamers buying shares of Zynga when it IPO’d in 2011. Plus, Zynga is actually a solid company. Leading up to the IPO, sales grew over 3,000% from 2008 to 2010.

Unfortunately, Zynga’s IPO was a total dud. It went public at $9.50, and a year later, shares had plummeted to $2.44.

And Zynga stayed in the gutter for a long time. The stock didn’t reach its IPO price again for nearly 10 years.

  • Here’s another example—the running shoe company On Holding (ONON)…

My wife and I are both big fans of their On Cloud running shoes, and we’re not even runners. I’m about to buy my third pair.

Like what you're reading?

Get this free newsletter in your inbox every Monday! Read our privacy policy here.

They’re just great shoes. And I’m not the only one who thinks so. I see them everywhere. And, as I’ve mentioned before, On’s sales are set to grow 35% a year for the next five years.

But popular shoes are not enough to make me buy the stock. And I’m glad I haven’t… yet. The company went public in September at around $35 a share. Now it’s trading around $18, or nearly 50% lower.

  • Successful investing always comes back to valuation.

You make your money on the buy. Meaning you want to buy a stock when it’s cheap.

I’m confident in On Holding as a business. But the valuation doesn’t make sense. At one point, it was valued close to Under Armour (UAA), which is just silly. Under Armour is a scaled, profitable athletic apparel powerhouse that generated $5.6 billion in revenue in 2021. On Holding, on the other hand, only generated $750 million in revenue that year. And it hasn’t even turned a profit yet.

In short, the stock is overpriced. So, it doesn’t matter how much I like the shoes. If it sinks to $12 or lower, I’ll likely take another look.

  • Waiting to buy at the right price can pay off in a big way…

Earlier this year, Zynga announced that its gaming competitor Take-Two Interactive (TTWO) was acquiring the company for $12.7 billion in cash and stock. Take-Two will pay $9.86 per share, or a 64% premium over Zynga’s January 7 closing price.

Anyone who bought shares a handful of months before the deal is happy.

Unfortunately, those FarmVille-loving investors who bought in near the $9.50 IPO price won’t have much to show for it.

  • It’s not enough to buy what you know… whether it’s video games, running shoes, or coffee.

Sure, it’s a good jumping off point.

But the biggest factor driving your investing success is whether you buy on the cheap.

Thanks for reading,

Thompson Clark

—Thompson Clark
Editor, Smart Money Monday


Suggested Reading...

The Likelihood
of a Crash


of Debt

Smart Money Monday

Unknown stocks often deliver the highest rewards. Thompson Clark reveals unknown, underappreciated stocks... for big gains. If you want to start your week off right, sign up for Smart Money Monday—one fresh investing idea to start your week.

Read Latest Edition Now

Uncover the unknown investing opportunities you want—for the most lucrative Mondays.

Get Thompson Clark's Smart Money Monday

Free in your inbox every Monday

By opting in you are also consenting to receive Mauldin Economics' marketing emails. You can opt-out from these at any time. Privacy Policy

Smart Money Monday

Wait! Don't leave without...

Thompson Clark's Smart Money Monday

The latest opportunities in tech... slam-dunk income plays... "special situation" investments... and everything in between. Get this free newsletter in your inbox every Monday!

By opting in you are also consenting to receive Mauldin Economics' marketing emails. You can opt-out from these at any time. Privacy Policy