A Little Bull’s Eye Investing

John Mauldin | Thoughts from the Frontline
April 21, 2012

"Would you tell me, please, which way I ought to go from here?"
"That depends a good deal on where you want to get to," said the Cheshire Cat.
"I don't much care where . . . " said Alice.
"Then it doesn't matter which way you go," said the Cat.
". . . just so long as I get SOMEWHERE," Alice added as an explanation.
"Oh, you're sure to do that," said the Cat, "if you only walk long enough."

—Lewis Carroll, Alice in Wonderland

Bull's Eye Investing was the book that really helped establish this letter. It dealt with a host of investing ideas, secular market cycles, value investing, alternative investing, and more. It is still in print some nine years later and has had a very positive response. Today I can share that I have taken that material, updated it, and written a new book, part of the Little Book series done by Wiley, called The Little Book of Bull's Eye Investing – Finding Value, Generating Absolute Returns, and Controlling Risk in Turbulent Markets.

Rather than talk about a book I am going to do, I have waited to announce this one until it is off the presses and being shipped. Technically, the publication date is May 8, but Amazon will be shipping before then and it will be in book stores in short order. I am quite pleased with it and think you will find it's a great way to "catch up" with my thoughts on the nitty-gritty of investing and allocation.

Today's e-letter is the introduction and part of the first chapter of the book. You can order the book on Amazon at

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